JA OF NEE / ORGAANDONATIE

OLYMPIC GAMES

If athletes can make time to become an organ donor while training for the Olympics, so can you. 

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PROJECT

If athletes can make time to become an organ donor while training for the Olympics, so can you. We made a series of TV-commercials with Olympic athletes that registered as an organ donor while in the middle of their training. 

TEAM

Client: Dutch Ministry of Health / Ja of Nee

Agency: KesselsKramer

Art-Direction / Directing / Photography: Gijs van den Berg

Copywriter Niek Eijsbouts

2012

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