113 SUICIDE PREVENTION

OPENING UP THE CONVERSATION TO FIGHT SUICIDE

1K Z1E J3

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PROJECT

People struggling with suicidal thoughts feel unseen. Letting them know that you see them for who they are and what they are dealing with can make a difference.

In this campaign 113, the Dutch suicide prevention helpline, helps to open up the conversation about a difficult topic, simply by saying the words: I SEE YOU. (‘1K Z1E J3’ in Dutch).

TEAM

Client: 113 Suicide Prevention

Agency: KesselsKramer

Creative Direction / Art-Direction: Gijs van den Berg

Copywriting: Sophie Rijnaard

Strategy: Ward Cuiper, Matthijs de Jongh

Camera / Edit: Karim Jobe

Photography: Coco Olakunle

Production: Ninnog Duivenvoorde

Animation: PlusOne Amsterdam

Sound: REC sound

Instagram filter coding: Harry Warman

2021

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Ⓒ 2023 Gijs van den Berg. All rights reserved.
Inlcuding the rights to reproduce and/or otherwise use the copyright protected works, in any manner for purposes of training artificial intelligence, including but not limited to (commercial) text- and datamining in the sense of article 4 of the CDSM directive and article 15o of the Dutch Copyright Act.

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