113 SUICIDE PREVENTION
OPENING UP THE CONVERSATION TO FIGHT SUICIDE
1K Z1E J3
People struggling with suicidal thoughts feel unseen. Letting them know that you see them for who they are and what they are dealing with can make a difference.
In this campaign 113, the Dutch suicide prevention helpline, helps to open up the conversation about a difficult topic, simply by saying the words: I SEE YOU. (‘1K Z1E J3’ in Dutch).
Client: 113 Suicide Prevention
Creative Direction / Art-Direction: Gijs van den Berg
Copywriting: Sophie Rijnaard
Strategy: Ward Cuiper, Matthijs de Jongh
Camera / Edit: Karim Jobe
Photography: Coco Olakunle
Production: Ninnog Duivenvoorde
Animation: PlusOne Amsterdam
Sound: REC sound
Instagram filter coding: Harry Warman
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