CITIZENM

BOOK NOW, SLEEP LATER

Try to stay awake in anticipation of the best sale of the year.

PROJECT

Sales campaigns don’t have to be like traditional sales campaigns – they can, instead, have all the strong visual and tonal cues of a brand campaign. For citizenM hotels, we show its guests trying to stay awake in anticipation of the upcoming sale. Book now, sleep later. 

TEAM

Client: citizenM

Agency: KesselsKramer

Creative Direction: Gijs van den Berg / Joe Crowther

Art-Direction: Gijs van den Berg

Copywriting: Charlie Bowden

Graphic Design: Marco Tiberio

Photography: Max den Hartog

Prodution: Ninnog Duivenvoorde

2023

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