BOOK NOW, SLEEP LATER
Try to stay awake in anticipation of the best sale of the year.
Sales campaigns don’t have to be like traditional sales campaigns – they can, instead, have all the strong visual and tonal cues of a brand campaign. For citizenM hotels, we show its guests trying to stay awake in anticipation of the upcoming sale. Book now, sleep later.
Creative Direction: Gijs van den Berg / Joe Crowther
Art-Direction: Gijs van den Berg
Copywriting: Charlie Bowden
Graphic Design: Marco Tiberio
Photography: Max den Hartog
Prodution: Ninnog Duivenvoorde
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