EVERPRESS x POETSIN

On the inside

Uniting graphic designers, Everpress, and PoetsIN to turn T-shirts into a canvas for expressing mental health, fostering community, challenging stigma, and promoting dialogue in the creative industry.

PROJECT

In the creative industry, the final work overshadows the tumultuous journey of creation, hiding the doubts, anxieties, and insecurities that accompany the creative process. Recognizing this, "On the Inside" sought to illuminate the unseen 99%—the emotional and mental toll of creative work.

Our solution was to create a platform for creatives to express these inner worries discreetly. By collaborating with graphic designers to illustrate their mental well-being struggles and printing these designs on the inside of t-shirts, we offered a unique means for creatives to externalize their internal battles.

This project not only aimed to foster a community of support and understanding among creatives but also sought to challenge the stigma around discussing mental health issues in professional environments.

Through "On the Inside," we turned everyday apparel into a canvas for silent expression, enabling individuals to wear their worries with pride and start conversations about the often-hidden struggles of creative work.

TEAM

Client: Everpress x PoetsIN

Agency: KesselsKramer & KesselsKramer London

Creative Direction & Concept: Gijs van den Berg

Art-direction: Hannah Carlile, Vangeli Moschopoulos, Gijs van den Berg

Graphic Design: Clem Rousset

Production: Olivia Sutton, Hannah Jones-Walters, Lucy Tams

Shirt Designers: Sarah Wasko, Troy Browne, Jack Fletcher, Harry Wyld, Alex Jenkins, Kimberly Bright, Stephen Heffernan, Raisa Pardini, Bora Murmure, Philotheus Nisch and Waster Rita.

Thanks to: Aex Econs, Ellie Dempsey, Gaia de Siena (Everpress), Faye Hickey, Paul Chambers and Joe Watts (PoetsIn)

2023

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Ⓒ 2023 Gijs van den Berg. All rights reserved.
Inlcuding the rights to reproduce and/or otherwise use the copyright protected works, in any manner for purposes of training artificial intelligence, including but not limited to (commercial) text- and datamining in the sense of article 4 of the CDSM directive and article 15o of the Dutch Copyright Act.