Esporão

Positioning and campaign for an iconic Portuguese wine and olive oil brand from the slowest part of the country. Mais. Devagar.

Creative Direction, Art-Direction, Film Direction

KesselsKramer, 2017

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To launch the new positioning we conducted a research with the university business economics, Lisbon about the impact of a slow lifestyle on Portuguese society.

To bring the campaign to life we photographed the employees of Esporão in their natural habitat at the Alentejo and Douro estates.

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Ⓒ 2023 Gijs van den Berg.
All rights reserved.

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