Positioning and campaign for an iconic Portuguese wine and olive oil brand from the slowest part of the country. Mais. Devagar.
Creative Direction, Art-Direction, Film Direction
To launch the new positioning we conducted a research with the university business economics, Lisbon about the impact of a slow lifestyle on Portuguese society.
To bring the campaign to life we photographed the employees of Esporão in their natural habitat at the Alentejo and Douro estates.