ESPORÃO

SLOW FORWARD

A new positioning and campaign for an iconic wine and olive oil producer from Portugal.

PROJECT

Positioning and campaign for an iconic Portuguese wine and olive oil brand from the slowest part of the country. Mais. Devagar. To launch the new positioning we conducted a research with the Lisbon University of Business Economics, about the impact of a slow lifestyle on Portuguese society.

To bring the campaign to life we photographed the employees of Esporão in their natural habitat at the Alentejo and Douro estates.

TEAM

Client: Esporão

Agency: KesselsKramer

Creative Direction: Dave Bell, Gijs van den Berg

Art-Direction: Gijs van den Berg, Oliver Gabe

Copywriting: Dave Bell, Miguel Durao

Strategy: Ronald de Vreede

Production: Daphne Weers

Photography & Films: Anne-Marie van Noortwijk / Gijs van den Berg

Client: Catarina Santos, João Roquette, Nuno Cabral, Nuno Pimente

Year: 2017

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